How often do you go to Mcdonalds these days in your own country? What kind of image do you have in your mind when someone says Mcdonalds. I remember when I was living in Canada during my elementary school years, I used to go to Mcdonalds drive thru almost every day after school to grab either a Happy Meal or chicken nuggets. Collecting the monthly toys in my Happy Meal set was the highlight of my young years. But as I entered to middle school and on to high school, I went to Mcdonalds less and less. Although I cannot give a clear reason why, Macdonalds started to give off unsanitary image for the public either in forms of books or movies. For example, “Supersize me” (2004) which was directed by Morgan Spurlock displayed how unhealthy Mcdonalds was and how it could seriously harm an individual’s life. I’ve never seen the movie myself but I do remember how much it was advertised in Canada and what an issue it was for everyone with the boom of fast food. By the time I moved to New York for my college, I didn’t even think about going to McDonalds.
When I arrived in Japan for a one-year change at Waseda, I found myself going to Mcdonalds at least once a week. I was surprised when I first realized this and I started to see why. The kind of image Mcdonalds has in Japan is very different from the ones in Canada or the United States. It is the most popular place for the junior school and high school students because of its relatively cheap price. The tables and seats are extremely clean and the workers are cleanly dressed. The workers treat each customer very politely with smiles on their faces. The attitude of the workers is warm, kind and welcoming. This is not a sight you can see elsewhere.
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